About Us
Welcome to the website of Joan Boughton & Associates. Thank you for visiting. We hope you enjoy our site and will contact us to determine if we are the best fit for you.
Joan Boughton & Associates, established in 1986, provides a full range of Event and Meeting Planning, Marketing and Public Relations services tailored to each client’s needs, resulting in the achievement of client goals over the long term.
Ms. Boughton began her business because she saw a need in the marketplace for a high level of expertise combined with personalized service. As a small boutique company, JB&A prides itself with making each client feel very special.
Event and Meeting Planning
Our goal? A great event experience for you from start to finish.
At Joan Boughton & Associates, we understand that many companies today are no longer able to organize and implement events from within their own organizations or may need assistance with a particular component. In essence, we hope you think of us as an extension of your company and consider us a seamless liaison for your next event. Our years of experience in developing innovative ideas, designs, and entertainment for countless satisfied clients means you can count on us to be your comprehensive, one-stop resource for any event. A sample of the types of events JB&A has produced.
Marketing and Public Relations - Our Communications and Media Strategy
Our Goal? Working in partnership with clients to create value through the most innovated and effective communications programs.
Joan Boughton & Associates uses the essential three Rs of sound media practices to achieve tangible results for our clients - Relevancy, Relationships, and Resiliency.
Relevancy: Borrowing from the advertising discipline of media planning, Joan Boughton & Associates helps clients identify their target audiences, uncover the media consumed most often by that audience, and unearth and develop compelling stories that resonate with editors at those outlets. In other words, we ensure that our clients' stories remain relevant.
Relationships: At one time, it seemed that advancements in technology would make it easier to develop relationships with journalists and producers. FedEx, voicemail, fax, electronic press kits and photo distribution, e-mail and online pressrooms let you reach out and touch someone in the media around the clock with the mere click of a button. Joan Boughton & Associates knows how to use new technologies to your competitive advantage without forgetting that the development of long-term relationships -- based upon trust and experience -- with key journalists represents the cornerstone to our success.
Resiliency: Nothing beats determination, perseverance and flexibility when it comes to achieving media placement. You know the old saying, "If at first you don't succeed... " We marry an intimate knowledge of the country's leading news outlets and our clients' business, key audiences and messages; mix in a large dose of creative and innovative "selling" and top it off with a healthy dose of persistency.
Our primary services are designed to implement the essential three Rs.
In the News
Through the years, we have gathered a selection of Press Coverage. Listed below is a small sample.
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