Marketing and PR Services | Types of Marketing and PR Projects
Marketing and Public Relations Services
At Joan Boughton & Associates, we offer a full range of marketing and public relations services and will tailor those services to meet your targeted needs - Marketing Strategy, Media Relations, Community Relations, Spokesperson Training. Working in partnership with you is important to us.
Marketing Strategy
Marketing strategy focuses on what you want to achieve for your business and marketing efforts.
The process can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales, build public awareness, and achieve a sustainable competitive advantage.
Marketing strategies may differ depending on the unique situation of the individual business. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy.
Services in this area include:
• Marketing Plans, Evaluations
• Multicultural Target Marketing
• Brand Focused Strategies
• Global Market Research
• Track International Industry Trends
• Incorporate the 5 Ps in marketing mix
• Digital, E-Marketing, Social media
• Develop Marketing Collateral Materials
• Generate Business Leads and Projects
Media Relations
Media Relations involves the strategic deployment of the media in telling the organizational story. Effective media relations - is the key to help give you an advantage over your competition.
Services include the following:
• Targeting audiences, Determine media segmentation
• Multicultural, national, local ethnic- media resources
• Story/Key Message development
• Media Materials, Photography, Social Media Tools
• Media Placement - On-Line/Digital, Traditional Outlets
• Video news releases and Social Media
• National news releases, Audio ANT media advisories
• Media interviews
• News conferences
• Media tours – Satellite SMT, and on-site
Community Relations
Community relations refers to the various of methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. Community involvement builds public image, employee morale, and fosters a sense of teamwork that is essential in long-term success.
Services in this area include:
• Multicultural, Diversity, Traditions, Inclusion
• Community relations strategy and outreach plans
• Cause marketing and new market entry strategies
• Local business community sponsorships, in-kind services
• Corporate Sponsorships, Employee volunteer programs
• Brochure, newsletter, direct mail design and development
• Community - event media coverage
Spokesperson Training
Spokesperson Training provides the tools to ensure that corporate and brand messages are presented clearly and effectively to employees, community, clients and the news media
Services in this area include:
• Training to prepare for news-media interviews
• Presentation organization and training
• Training for public meetings/ legislative testimony
• Videotaped coaching sessions
• Developing key messages to communicate
• Speech training
• Managing stage fright