Marketing and PR Services | Types of Marketing and PR Projects
Marketing and Public Relations Services
At Joan Boughton & Associates, we offer a full range of marketing and public relations services and will tailor those services to meet your specific needs. It is a partnership, and we hope you come to think of us as an extension of your company. We will be as involved as you would like us to be. Working in partnership with you is important to us. After all, no one knows your company, employees, and customers better than you do. Joan Boughton & Associates has provided services to many diversified industries and clientele.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales, build public awareness, and achieve a sustainable competitive advantage. Marketing strategies may differ depending on the unique situation of the individual business. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. Services in this area include:
Marketing Plan
Marketing Collateral Materials
Direct Marketing and Target Marketing
E-Marketing and Social Networking
Multicultural Target Marketing
Tracking Industry Trends, Business Leads and Projects
The news media can be an effective vehicle to communicate strategic messages and help further differentiate and position an organization in a competitive market. On the other hand, the media can pursue a story that has the potential to shed a negative light on your company. Effective media relations is the key to help give you an advantage over your competition. Media relations' services include implementation of the following:
News and feature story placement
Media interviews
News releases and media advisories
Advertising and Media Buying
Media information materials
Targeted media segmentation
Video news releases and Social Media
News conferences
Media tours
The level of community involvement and support is often an important factor when customers determine which companies' products to purchase. Joan Boughton & Associates helps companies identify and implement ways to enhance their relationships with key community representatives, opinion leaders and politicians. Services in this area include:
Community relations strategy and outreach plans
Multicultural relations counsel and implementation
Sponsorship programs
Community-event media coverage
National and local ethnic-media resources
Cause marketing and new market entry strategies
Brochure, newsletter, direct mail design and development
Our planners have handled many types of events including:
Corporate Conferences, seminars, and meetings
National launches for products and startups
Sales dinners, receptions, hospitality suites, and cocktail parties
Incentive programs, award banquets, and morale/team building activities
Seasonal, annual, and milestone celebrations
Fundraising activities
Today's communication-intensive and highly competitive business environment requires that corporate and brand messages be presented clearly and effectively to employees, community, clients and the news media. Companies enhance their communication and effectiveness by implementing the following:
Training to prepare for news-media interviews
Presentation training
Speech training
Training for public meetings/ legislative testimony
Videotaped coaching sessions
Developing key messages to communicate
Identifying possible media questions
Presentation organization
Managing stage fright
Business owners, chief executive officers, aspiring CEOs and other executives often wish they were more effective communicators, motivators and leaders. Most understand the saying, "It's lonely at the top," and wish they had someone - from outside their companies - who could offer helpful advice to make them more successful. Joan Boughton & Associates helps enhance the effectiveness of their key people by implementing one or more of the following:
Presentation, speech or media training
Communications counsel
Presentation/speech development and assistance
Reputation management counsel
Assistance in structuring internal PR/marketing function
Writing assistance and tutorial