Marketing and PR Services | Types of Marketing and PR Projects
Marketing and Public Relations Projects
Joan Boughton & Associates provides full-service, integrated marketing communications, which goes well beyond the traditional disciplines. By providing strategic, proactive and responsive service, at exceptional value, our reputation is built on our ability to achieve real business results for our clients.
Joan Boughton & Associates will customize each client’s Marketing Strategy, Media Relations Plan, and Community Relations Outreach to meet business goals and budgets, company resources, to create value and the most effective programs.
Construction - Stadium/Casino/Convention Centers/Hotel
BevStream Corp, Batavia IL - Since 2008, providing Integrated Market Communications, Market Entry – Marketing Strategies, Design, Tradeshows.
Target Projects - Sport Stadiums and Arenas, Casinos, Hotels, Resorts, Restaurants, Cafeterias, Theatres, Entertainment Venues,
|
• Tradeshow Exhibit Design, marketing materials, and presentations.
• Development of Marketing Plan and Branding for current company, new business growth, and new division expansion and company relocation.
• Supervising new website designs and optimization.
• E-marketing, creating PowerPoint, collateral materials.
• Generate business leads and projects.
• Tracking industry trends.
In addition, BevStream Corp. expanded their contract with Joan Boughton & Associates to provide business research services to target specific industry growth and investment opportunities in Latin America.
Manufacturing
Stone Products, San Diego, CA - Southwestern Franchising Marketing Plan with a 25% response; Successfully Developed Entry Plan into Dixieline Lumber.
Healthcare
Scripps Health – San Diego County - System-wide Program Development “Art For Healing" 18-month contract - Regional Board, Admin, Physicians, Facilities, Staff task forces; Art Acquisitions-local, national, international; In-House Art inventory & preservation; Construction Healing Gardens; Art Openings & Receptions; Art For Healing Policy and Procedure Manual
Consumer/Retailing/Fast Food
TCBY Yogurt, Little Rock, AR - California Franchises - Market Entry through Integrated Marketing Communications, Events, Public Relations, and Ad Placements.
Non-profit
Center for Children, San Diego, CA - 3 years - Marketing, Public Relations, and Event Planning.
Rotary International District 5340, San Diego and Imperial County - Over 5 years - Developed and managed the Regional, National, and International Marketing and Public Relations programs to build public awareness and funding of projects and services.
Sports Academy and Venues
San Diego Surf Academy - Created and Designed Marketing Strategy – Marketing Plan, Media Relations, and Community Surveys, and Proposal.
Client awarded 5-year contract with State of California, Department of Parks & Recreation.