Marketing and PR Services | Types of Marketing and PR Projects
Types of Marketing and Public Relations Projects
Joan Boughton & Associates customizes the integrated marketing communications and media strategies while working in partnership with a diversified clientele to create value through the most effective communications programs. Samples of these programs include:
Stadium/Casino/Convention Centers/Hotel/Construction
BevStream Corp, Batavia IL - Since 2008, providing Integrated Market Communications, Market Entry.
Company provides Beverage Piping Systems and Bulk Oil Systems - Sport Stadiums and Arenas, Casinos, Hotels, Resorts, Restaurants, Cafeterias, Theatres, Entertainment Venues and Convention & Exhibition Facilities -
Development of Marketing Plan and Branding for current company, new business growth, and new division expansion and company relocation.
Supervising new website designs and optimization.
E-marketing, creating PowerPoint, collateral materials, tradeshow marketing.
Tracking industry trends, business leads and projects.
Sports Academy and Venues
San Diego Surf Academy - Provided Marketing Strategy. Client awarded 5 year contract with State of California, Department of Parks& Recreation.
Created and developed the Marketing Plan for the 2007 RFP.
Working with Webmaster, redesigned Website Design and updates.
Reviewed past RFP submission content, upgrading for a more competitive edge.
Market research of competition, trends, and forecasting.
Academy winning a 5 year contract for the operation of a Surf Camp/Overnight school on the San Diego Coast of CA State Park.
Consumer/Retailing/Fast Food
TCBY Yogurt, Little Rock, AR - California Franchises - Market Entry through Integrated Marketing Communications, Events, Public Relations, and Ad Placements.
Raised sales 167% during the first week of promotion by strategically designing and implementing a series of Grand Opening events at each location to reach a target audience within a two miles radius, while creating wide spread public awareness through:
News and features placement, media interviews, news releases and media advisories to media worthy events.
Incorporated cause-marketing strategies to tie into the annual Easter Seal Telethon.
- Percentage of grand opening profits went to Easter Seals local chapter.
- TCBY Yogurt product was given away throughout the Telethon.
Local Chamber of Commerce events, and community projects where held in each store's location.
Advertising was placed in local newspaper, chamber newsletters, and school TV programming.
Non-profit
Center for Children, San Diego, CA - Marketing, Public Relations, and Event Planning.
Building public awareness that the Center had successfully been in existence for over 100 years was the basis of an ongoing communications and media strategy.
Developed and implemented a 3-year integrated marketing communications plan, after successfully producing a year long Centennial Celebration, which was produced through the following:
- News and features placement, media interviews, news releases and media advisories to media worthy events.
- Public Service Announcements with celebrity spokespersons.
- Community relations and outreach programs with tie-ins with for-profit companies and media outlets to create cause-marketing strategies, which included Center event and program sponsorships.
Supervised the design and production of Center's brochures, newsletters, and direct mail.
Event coordination of all Center public and VIP events, promoted through community event media coverage.
Spokesperson Training Prepared Center CEO and staff for media interviews and media or corporate tours.
Coached Center staff and Board in public speaking skills, and presentations to prepare them to be the spokespersons of the organization.
Rotary International District 5340, San Diego and Imperial County - Developed and managed for over 5 years the Regional, National, and International Marketing and Public Relations programs to build public awareness and funding of projects and services.
Through educational seminars, provided Marketing and Public Relations tools, techniques and guidelines.
Taught Marketing and Public Relations at multi-district Training Conferences.
Manufacturing
Stone Products, San Diego, CA - Southwestern Franchising Marketing Plan with a 25% response
Designed a direct mail piece, Confidential Report, and four-color brochure.
Tracked Industry Business Leads, and Targeted Franchising Opportunities.
Processed all packaging and mailing, follow up communications, and contract preparation.
Successfully Developed Entry Plan into Dixieline Lumber.
- Created an In-store vendor proposal for Dixieline Lumber to carry Stone Products.
- Created Product Comparative, Consumer Survey, Display Plan, and Sales Staff Training Procedures.
Healthcare
Scripps Health San Diego County - System-wide Program Development Art For Healing
Assessed, improved and developed a system-wide program in six hospitals during an 18 month consultant contract.
Created regional task forces to bring Board of Directors, Administration, Facilities, Physicians and staff together in the development of "Art For Healing" Program.
Local, national, international art acquisitions and construction of Heal Gardens.
Collaborated with in-house marketing communications department to build public awareness, coordinate Art Openings and Receptions.
Supervised in-house Art Inventories, and preservations.
Researched, developed, and wrote "Art For Healing" Policy and Procedure Manual.
Originated a new staff position of Art Program Coordinator.